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EMPOWERMENT & INCLUSIVE CHANGE IN WEST OAKLAND

FreshLife Foundation (FLF) is a non-profit working to promote the inclusion and empowerment of West Oakland residents in their health and health choices.  FLF invests in West Oakland residents by connecting them to services and programs that address unmet community needs, empowering them to improve their health, building community gathering spaces, and inspiring community members to advocate for an inclusive and equitable West Oakland.  Our tools for pursuing this mission are outreach, partnerships and training.

FLF is beginning its work by partnering with Community Foods, an independent grocery store newly opened at 3105 San Pablo Ave., in the heart of the San Pablo Corridor of West Oakland.  Together with Community Foods, FLF partners with local residents and organizations to offer a range of programs and services available to shoppers at the store.   Community Foods is the current hub for FLF initiatives, with the grocery store providing space, partnership and collaboration on community health goals.

PROJECTED ACTIVITIES

Current FLF efforts are focused on Community Outreach, Events, & Educational Programming. FLF aims to expand its work to include development of training programs, health and incentive programs.  Efforts will also support workforce development, neighborhood safety and local investment.

COMMUNITY OUTREACH

Outreach to and engage with residents to increase community support of and involvement in the vision and creation of PCM

EDUCATIONAL PROGRAMS

Deliver educational programs in the store and the community at large on topics such as food, farming, nutrition and health

TRAINING PROGRAMS

Offer training programs in the store and the community at large on topics such as financial literacy, life skills, and conflict resolution

COMMUNITY EVENTS

Organize programs and events in the store that support greater community building and social cohesion among diverse residents

WORKFORCE DEVELOPMENT

Provide outreach, support and training to the economic advancement of PCM’s employees

COMMUNITY GUIDANCE

Provide coordination, direction and support to PCM’s Community Advisory Council

INCENTIVE PROGRAMS

Coordinate promotional and incentive programs for residents to increase their consumption of healthier foods

HEALTH SERVICES

Organize and offer health services in the store such as health screenings and dietary counseling

NEIGHBORHOOD IMPROVEMENT

Develop broader neighborhood improvement projects and public safety programs

COMMUNITY INVESTMENT

Support local residents to make investments in West Oakland, including in PCM

CURRENT COMMUNITY OFFERINGS AND EVENTS

Postcard that offers free deliveries in West Oakland

LIST OF CURRENT PARTNERS

18 Reasons

Alameda County Community Food Bank

Alameda County Public Health Department

CA College of the Arts

Center for Elders’ Independence

East Bay Asian Local Development Cooperation

Fresh Approach

Housing and Economic Rights Advocated

Lifelong Medical – Heart2Heart

St. Mary’s Senior Center

Stop Waste!

UCSF Benioff Children’s Hospital Oakland

STAFF AND BOARD