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EMPOWERMENT & INCLUSIVE CHANGE IN WEST OAKLAND

The Fresh Life Foundation (FLF) is an emerging nonprofit organization preparing to launch exciting work toward uplifting the health, well-being and economic advancement of the West Oakland community. This organization has been formed in close relationship to People’s Community Market, a community-based project developing a unique mission-driven food market, cafe and social hall in West Oakland (slated to open in late 2017). FLF will undertake a variety of charitable activities that are essential to advancing the goals of People’s Community Market. Together, these two organizations will form a robust approach to creating greater empowerment and inclusive change at the community level.

PROJECTED ACTIVITIES

COMMUNITY OUTREACH

Outreach to and engage with residents to increase community support of and involvement in the vision and creation of PCM

EDUCATIONAL PROGRAMS

Deliver educational programs in the store and the community at large on topics such as food, farming, nutrition and health

TRAINING PROGRAMS

Offer training programs in the store and the community at large on topics such as financial literacy, life skills, and conflict resolution

COMMUNITY EVENTS

Organize programs and events in the store that support greater community building and social cohesion among diverse residents

WORKFORCE DEVELOPMENT

Provide outreach, support and training to the economic advancement of PCM’s employees

COMMUNITY GUIDANCE

Provide coordination, direction and support to PCM’s Community Advisory Council

INCENTIVE PROGRAMS

Coordinate promotional and incentive programs for residents to increase their consumption of healthier foods

HEALTH SERVICES

Organize and offer health services in the store such as health screenings and dietary counseling

NEIGHBORHOOD IMPROVEMENT

Develop broader neighborhood improvement projects and public safety programs

COMMUNITY INVESTMENT

Support local residents to make investments in West Oakland, including in PCM

OUR BOARD